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Who We Are

KRSM is a low-power FM radio station based out of the Phillips neighborhood in South Minneapolis. Broadcasting at 98.9 FM, this is a hyper-local platform for amplifying the voices, stories, cultures, and conversations happening in our neighborhoods. Our focus is on communities that are marginalized, misrepresented, and erased by traditional media. For example, our schedule features shows in 6 different languages (English, Spanish, Somali, Ojibwe, Hmong, and Haitian Creole), and we air 9 hours of programming each week by Indigenous hosts.

With recording equipment available for loan, over 200 free media skills training classes each year, and a studio outfitted with audio editing software, we are set up to help train the storytellers and community voices of tomorrow. And we have several programs (Student-Powered Radio, Community DJ’s, Southside 60) designed to help bring the diverse voices of our Southside neighbors to the airwaves.

KRSM is located at the Waite House Community Center, and it is part of Pillsbury United Communities’ media initiative which aims to provide a platform for raising up stories of the community. Designed in partnership with Hope Community, Voices For Racial Justice, Little Earth of United Tribes, Main Street Project, and the Native American Community Development Institute, as well as a volunteer base of over 100 neighbors, we officially launched in November 2017.

Mission

  • To provide a platform for elevating the voices, narratives, and cultures of those communities with a history of being marginalized, misrepresented, and erased by traditional media

  • To serve as an on-ramp to jobs in the fields of broadcast media, audio recording/engineering/production, investigative journalism, and voice-over work

Programming

0
hours per week of radio shows
0
hours per week of original shows
0
hours per week of syndicated content
  • Programming in 6 different languages
  • 9 hours of programming each week by Indigenous-identifying hosts (more than triple what you can find on the entire rest of the dial currently!)
  • National call-in shows each weekday serving Indigenous and Spanish-speaking communities
  • Content shared with us from radio stations run by Native reservations around greater MN
  • Shows about mental health, entrepreneurship, community organizing, education, relationships and sexuality, the paranormal, language, history, politics, plus lots of great music

Hosts

73% People of color/Indigenous
58% Women
80% No previous experience with working in radio

Broadcast Ranges

Minneapolis broadcast range

Combined broadcast ranges of our station in Minneapolis and our two sister stations in St. Paul

History

our timeline
  • Apr
      14, 2010

    April 14, 2010 - Early Meetings

    In early 2010, a small group of neighbors started meeting regularly with leaders from Waite House, Main Street Project, Little Earth of United Tribes, and Hope Community. The conversations were focused on issues of media bias, lack of representation, and how communities of color could take control of their own narratives.

  • Jun
      8, 2011

    June 8, 2011 - Twin Cities Community Radio

    The group soon decided to pursue the goal of launching two community radio stations in the Phillips and Frogtown neighborhoods. We worked together under the banner of Twin Cities Community Radio, envisioning a whole new approach to radio.

  • Jul
      27, 2012

    July 27, 2012 - Traveling to Learn

    The group studied other forward-thinking community radio stations, old and new, to help inform this vision. We consulted with stations in Illinois and North Carolina, worked with engineers from the Prometheus Radio Project, and learned from media justice advocates at the Grassroots Radio Conference and Allied Media Conference.

  • Nov
      22, 2013

    November 22, 2013 - Applying to the FCC

    After 3 years of planning, we submitted an application to the Federal Communications Commission to start a station on the 98.9 FM frequency. Our projected listening range would cover all of South Minneapolis.

  • Dec
      16, 2014

    December 16, 2014 - FCC Approval

    In late 2014, we received approval from the FCC to launch our station. We turned to our community to guide us in naming this new endeavor, and the Southside Media Project was born!

  • Oct
      9, 2016

    October 9, 2016 - Building Our Studio

    The Waite House Community Center was already a trusted hub of activity for the many communities that we hoped to serve, so locating our studio in this building made perfect sense.

  • Dec
      21, 2016

    December 21, 2016 - Trainings

    At the end of 2016, we began offering trainings in the use of broadcast studio equipment, FCC regulations, and audio recording/production. To date, we have led over 250 of these free training sessions.

  • Apr
      17, 2017

    April 17, 2017 - Broadcast Schedule Launches

    We quickly received dozens of applications and in April 2017 launched our inaugural programming schedule, featuring shows in 6 different languages covering topics like language, history, mental health, entrepreneurship, architecture, politics, community organizing, plus lots of great music. This was all available to listen to through our website, and later through our mobile app.

  • Jun
      30, 2017

    June 30, 2017 - July Fundraiser

    Recognizing that it was time to finally become the radio station we had always envisioned, we turned to our community to help take the last step and raise the money for our antenna. In one month, we raised more than $40,000 from hundreds of neighbors and local businesses.

  • Nov
      13, 2017

    November 13, 2017 - Building our Antenna

    This week, we began building our antenna right here in the Phillips neighborhood. On November 24th, after nearly 8 years of work, our dream will finally become a reality! A radio station that allows each of the beautiful and diverse communities that make South Minneapolis so dynamic to take control of their own narratives, celebrate their cultures, and share their voices.

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